Valerie At Large

This post is dedicated to the hundreds of millions of us who are harassed on a daily basis by spam e-mails that somehow make it into our inboxes. I know everybody complains about junk mail, yet I don’t see a whole lot written about the subject. I’ll relate an example of companies that just couldn’t care less about you as a prospect. They would rather lose You before you would consider purchasing from them.

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With all the writing and networking tools we have availble, we still manage not to get our point across for the most part. Let me explain:

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Here is a brief summary of an unexpected conversation I had with HR last week regarding 2011:

Our HR administrator pulled me in the conference room last week to talk about 2011. I expected her to discuss our ask questions regarding our new performance appraisal form. I was stunned when instead, she proceeded to ask me what my goals were for 2011. I asked: “What do you mean what are my goals for 2011?

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So I’m in a constant battle with myself about psychographics and plain old path analysis and what we should do to improve our site. I’ve been wanting for the longest time to re-design (web design and marketing, don’t faint on me!) our site so it would be more “holistic”, gooey, user-friendly, personalized. I am all about customer experience.

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