Valerie At Large

Trade shows are a great avenue to catch up with many manufacturer representatives all at once, but also with your vendors. Not to diminish the role of reps., but it is equally, if not more important to keep a direct relationship with key vendors’ personnel.

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I stumbled upon this article from Clovia Hamilton on twitter: Secrets of Social Media You Learned in High School http://bit.ly/mq56AR, and it made me think. I vividly recall my days, months, years in high shool, where I sort of belonged without really belonging to any clan, where teachers and some students secretly admired me(I learned later on) for my grits,

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Have you ever wandered through the aisles of a trade show and noticed exhibitors with stains on their embroidered shirts? People with greasy hair? People wearing slacks that are so short that you can see their Michael Jackson’s white sports socks sticking out like a sore thumb? Would you buy from them? Chances are that you won’t. Looking professional is of the essence. It’s an essential piece to your marketing strategy…

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Know what you are selling. Sounds cliché. You’re probably thinking “duh!”. Well okay, but how many times have you gone by a booth and the person or people tending it didn’t know about the product that was displayed? How many times have you heard: “It just came out, I have no idea what it does, how it functions, I didn’t get any training”, or “I’m just the sales guy, I don’t have the specifications, the product manager and engineer are not here to help, so I’m sorry but I can’t answer all your questions”?

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