Valerie At Large

March 25, 2011 was CableOrganizer’s 6th Annaul Meeting. You might wonder why 6th and not 9th. See, when you ave 3 to 12 employees, these things aren’t quite as relevant and necessary to hold. This year’s was especially important because a substantial third of our company is now composed of new team members ( with us 9 months or less).

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Think of anything that’s great about Florida, and chances are, Jeanne is tied to it in one way or another. And then there’s that company in Fort Lauderdale where she works now – the one that’s totally thrilled that she’s about to hit her 3-month anniversary as part of their CSR team: CableOrganizer.com!

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Know what you are selling. Sounds cliché. You’re probably thinking “duh!”. Well okay, but how many times have you gone by a booth and the person or people tending it didn’t know about the product that was displayed? How many times have you heard: “It just came out, I have no idea what it does, how it functions, I didn’t get any training”, or “I’m just the sales guy, I don’t have the specifications, the product manager and engineer are not here to help, so I’m sorry but I can’t answer all your questions”?

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Now that I am done with the ten-part series on what not to do at trade shows, I figured I should do another, more positive, series of tradeshow “Dos”. So here’s the first part about being confident and engaging. So, you are at your booth, you know your product or service inside and out. Great. How you are going to portrait yourself and your product, however, is what is going to tilt the scale in your favor (or not).

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