Valerie At Large

Since we are pretty keen on treating our customers the way we would want to be treated at CableOrganizer.com, we set up an effective plan to follow up on requests for quotes during trade shows.

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Trade shows are a great avenue to catch up with many manufacturer representatives all at once, but also with your vendors. Not to diminish the role of reps., but it is equally, if not more important to keep a direct relationship with key vendors’ personnel.

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Everyone will agree that the purpose of a trade show is to get leads and ideally a few new accounts by the time the show is over. What better way to build future customer equity than to engage with existing customers that swing by your booth? Let me explain:

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Eat often but eat light. You need energy to sustain the long and demanding days of conferences and trade shows, but you don’t want to be caught falling asleep at your booth or during a session because you had a burger and fries for lunch. You never know who’s watching.

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