Now that I am done with the ten-part series on what not to do at trade shows, I figured I should do another, more positive, series of tradeshow “Dos”. So here’s the first part about being confident and engaging. So, you are at your booth, you know your product or service inside and out. Great. How you are going to portrait yourself and your product, however, is what is going to tilt the scale in your favor (or not).