Valerie At Large

I know everybody is super busy during trade shows and sometimes the lead retrieval systems are not up to par. Sometimes there is a big lapse of time before you get your hands on them. However, if you wait too long to follow up on your leads, chances are they’ll have already been swept by a competitor.

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Look who’s talking, the woman who makes it a point to attend and walk shows in 5 inch stilettos herself! How hypocritical! Okay, well, in theory, you want to wear comfortable attire. After all, you have to wear it all day long, through breakfast meetings, lunch meetings, coffee break meetings, conference meetings, dinner meetings, bubble gum shrimp meetings…

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Sometimes I see big companies that get a 40′x40″ booth and have a gazillion sales people on the floor. From far away it looks nice and über professional, but when you approach, it often feels intimidating to see all these people buzzing around and trying to assail you. Sometimes I feel like swinging by with a white flag to say I come in peace.

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There is nothing like texting at a booth with you back turned away from the aisle to tell customers they are not welcomed and not worthy of your time…

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