Valerie At Large

Is it just me or have you noticed that most tradeshow exhibitors look the same? People are required to have colored polos to match their company logo which creates confusion when 3 sets of sales people working for 3 different companies show up in red because all 3 company logos are red.

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By popular demand, here is a compilation of my trade show tips (dos and dont’s). Please feel free to leave comments and suggest other tips that you would like to be discussed. Also, please share on FB, Twitter and on LinkedIn groups. Enjoy and spread the knowledge!

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Know what you are selling. Sounds cliché. You’re probably thinking “duh!”. Well okay, but how many times have you gone by a booth and the person or people tending it didn’t know about the product that was displayed? How many times have you heard: “It just came out, I have no idea what it does, how it functions, I didn’t get any training”, or “I’m just the sales guy, I don’t have the specifications, the product manager and engineer are not here to help, so I’m sorry but I can’t answer all your questions”?

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Now that I am done with the ten-part series on what not to do at trade shows, I figured I should do another, more positive, series of tradeshow “Dos”. So here’s the first part about being confident and engaging. So, you are at your booth, you know your product or service inside and out. Great. How you are going to portrait yourself and your product, however, is what is going to tilt the scale in your favor (or not).

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